Jun 18, 2022
In General Discussions
It is like a fruit farmer who planted an apple tree. When it is time for the harvest, he only needs to sell it to the wholesaler in the village. As for whether the wholesaler can sell the apple, whether it is damaged or overstocked has nothing to do Whatsapp Database with the farmers. . But if you want to remove the middleman, you have to plant the fruit trees yourself, and when the harvest comes, you have to pick and sell them for the C-end. In the end, it is very likely that the fruit will be rotten; but if you hire 100 or 1,000 middlemen, they will help you share the Whatsapp Database risks of slow sales, inventory, and cash flow. 2. Channel expansion The essence of an agent is a sales channel, and a sales channel is a contact point connecting users. Whether the product sells well or not depends on where and how many times users can see you. What agents do is to try their best to appear in front of users, which may be shopping malls and scenic spots with dense traffic, or communities with Whatsapp Database concentrated traffic, or remote mountainous areas. If there is no such agent to build channels, advertise, recruit employees, then these things will be done by the manufacturers themselves. Manufacturers are not only faced with the situation of unfamiliar life, but also difficult to achieve standardization of Whatsapp Database management. But the middleman is responsible for its own profits and losses, and it must find a way to dispose of all the goods in its hands. 3. Full service If you are in the southwest and northeast of the motherland, but the products you use come from Yiwu, Cixi and Huzhou in Zhejiang. Once there is a problem with the product and after-sales service is required, the manufacturer can either Whatsapp Database establish a local after-sales team or outsource the after-sales service. Neither of these two methods reduces the cost of user purchases. And local intermediaries or online agents, their services are Whatsapp Database more timely and more humane. Whenever you do business locally or as an agency business in the circle of friends, to a large extent it is the operation of trust and service. 4. More costs If there is no middleman to make the difference, manufacturers need to establish their own To C/B sales, advertising, logistics, after-sales and other teams.