Jun 14, 2022
In General Discussions
In the years when I launched Xiaohongshu, many business friends have always asked me, how should I do a review after the first issue of Xiaohongshu is launched? What can be done better in the next issue? How to increase the burst rate? Taking advantage of the fact that the category email list Double 12 Year-end Ceremony has just ended, this issue will share with you the method of restocking. Let everyone review the market efficiently, narrow the distance from the head of the category, and make a comeback against the wind! 1. The role of replay Before starting the review, we category email list must first clearly know what is the purpose and function of our review? It will be clearer, more efficient and more meaningful when doing follow-up reviews. E.g: Evaluate whether goals are achieved. Discover the pros and cons of your own delivery and changes in platform traffic trends. Optimize and category email list formulate the next round of delivery strategies to improve delivery effects. After clarifying the purpose of the review, it will clearly know what is the purpose and function of our review? It will be clearer, more efficient and more meaningful category email list when doing follow-up reviews. also be more rewarding. 2. How to do a reset? 1. Summary of basic data collection To start the review, first make a general table, and enter all the data we want to count into the table. The general table is a more detailed release of the review data, which visually shows the results of our delivery in this period. Which is more convenient for our category email list operators to analyze and then Optimize subsequent delivery. You can also list a relatively simple review form. List the key clearly know what is the purpose and function of our review? It will be clearer, more efficient and more category email list meaningful when doing follow-up reviews. information such as the start and end time of delivery, the number of articles delivered, budget, total interaction, total reading, average interaction, average reading, reading ROI, etc. This table is more convenient for us to intuitively know the delivery cost of this period, results.